Search has changed. People still use Google, but they also ask AI assistants for answers. Good SEO now means being found in both places.
Start with technical health
Your site should load fast, work well on mobile, use HTTPS and be easy for search engines to crawl. Fix broken links and duplicate pages first.
Answer real questions
Create pages that answer the exact questions your customers ask. Clear headings, short paragraphs and direct answers help both Google and AI tools understand your content (this is the idea behind AEO and GEO).
Show expertise and trust
Add author details, real examples, reviews and up-to-date information. Trust signals matter more than ever.
Earn mentions
Links and brand mentions from relevant websites still tell search engines that your business is worth recommending.
Learn more about Root4Tech SEO, AEO and GEO services.